Updated Economic Development Strategy
Principles and Implementation
Our Economic Development Strategy builds upon the Town's Strategic Plan and is based on the principles of:
- Quality of place
- Collaboration
- Partnership
- Rural stewardship
Our actions and decision-making are guided by the notion that high-value businesses and jobs will follow where people want to live. We have a unique opportunity to differentiate ourselves from our regional neighbours and partners by focusing on attracting these people and jobs.
Through implementation, the Strategy provides opportunities to engage with other economic development partners more effectively, senior levels of government and the private sector. This will lead to a greater alignment of priorities and activities that aim to ensure the Town's diverse and growing economy is sustainable and successful, in the short- and long-terms.
Economic Development Strategy 2021-2026 (Draft)
The Town of East Gwillimbury is expected to reach a population of more than 86,000 by 2031. Considering this rapid growth, we have closely collaborated with our business partners and key local stakeholders to create an updated Economic Development Strategy, that will guide the Town's economic development activity and strategic initiatives.
An economic development strategy offers a roadmap to a desired future state. It is a tool through which local governments can influence and support the types of development they want to see, seizing the opportunities that larger demographic, economic and social forces reveal. The Town of East Gwillimbury’s articulated vision will guide and support sustainable growth. The Town’s goal has been set; now, the purpose of the economic development strategy is to identify the opportunities and actions for the Town to successfully pursue the goal in alignment with the communities’ values.
Economic Development Strategy 2021-2026
Strategy Highlights
EG’s Economic Development Strategy is organized by strategic themes intended to anchor and qualify all objectives and ensuing actions. The recommendations in the strategy support the stated priorities of the Town of East Gwillimbury and the desired outcomes of the municipal strategic plan.
Economic Development Strategy Summary
Strategic Priorities
| Investment Readiness and Infrastructure |
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Investment readiness and infrastructure are focused on enhancing the ability of the Town to support business investment by implementing and promoting business-friendly policies, increasing awareness of the Town in target markets, and ensuring a selection of investment-ready lands are available to lease or purchase. |
| Investment Attraction |
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Attracting new jobs and investment dollars to the Town of East Gwillimbury depends on generating and pursuing leads in target sectors. The Town needs to articulate a clear vision and value proposition focused on traditional and emerging sectors that will drive investment activity and establish protocols to manage the leads. |
| Business Retention and Expansion |
| Well-established communication and continually updated key performance indicators through feedback are essential, including business satisfaction, the number of business expansions, new jobs supported, businesses and jobs retained, and investment dollars influenced. |
| Entrepreneurship Development |
| Entrepreneurship development means enabling new businesses to launch successfully through business planning, networking, and accessing resources. While incubation, acceleration and technology transfer ensure communities remain competitive by encouraging and supporting structures that facilitate innovation and knowledge sharing. |
| Enhanced Communications |
| Enhanced communications will ensure that residents and businesses better understand and are able to provide input on economic development activities and successes. It will also support consistency of messaging around EG’s value proposition and advantages. |
Sectors in Focus
A Target Industry Snapshot was completed by the consulting firm ROI Research on Investment. This research sought to identify the types of companies (in terms of industry, size, and markets) that were most likely align with EG’s value proposition. The analysis identified specific target sectors where there was a demonstrated benefit to expanding into EG as a result of existing strengths, attributes, and locational advantages. This analysis allows the Town to focus its efforts where they will be most effective in attracting strategic investment and jobs.
Primary Target Sectors
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Manufacturing |
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East Gwillimbury has an existing concentration of manufacturing businesses and a supply of skilled workers in this sector. EG is home to leading companies like Multimatic (Dynamic Suspensions), a global supplier of automotive parts and Inscape Office Interiors, an office furniture company, that provide a solid foundation for continued growth in this sector.
Key Rationale:
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Food Processing and Supply Chain |
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East Gwillimbury benefits from a rural location that combines a strong presence of food growers and agricultural assets with ready access to major urban centers such as Toronto. Freight and logistics firms are among the biggest employers in the region, which presents excellent “take to market” opportunities.
Key Rationale:
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Construction Products/Service |
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Among East Gwillimbury’s most promising sectors are architectural and engineering services, with a concentration of jobs in construction, graphic design, and HVAC mechanics. The Town’s workforce strength lies in assembly workers and material handling occupations with several construction company assets. EG is also home to Kelson, a major employer and a tier-one provider of mechanical systems in the construction industry.
Key Rationale:
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Industry Supply Wholesale Distribution |
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East Gwillimbury’s key growth location, transportation access, concentration of manufacturing and logistics assets, mix of workforce occupations, and available land make it a prime target for investors in the booming technical distribution center market.
Key Rationale:
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Secondary Target Sectors
| Healthcare |
| Healthcare workers are an integral part of the East Gwillimbury economy. The region is home to four world-class regional hospitals, including Canada’s first fully integrated ‘Smart Hospital’. Newmarket’s Southlake hospital is poised to expand and offers significant growth opportunities for EG as a potential host to a satellite facility. |
| Education |
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Education is an essential component of East Gwillimbury’s economy; with a high concentration of businesses in educational services and over 1,500 residents employed. Opportunities exist to build a foundation for post-secondary attraction by leveraging strategic partnerships and attracting satellite programs that align with key industry sectors.
Previous strategies have identified the attraction of a post-secondary institution as a key contributor to achieving the Town’s vision of a ‘Complete Community’. |
| Tourism |
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East Gwillimbury’s nascent tourism sector continues to leverage agritourism and outdoor recreation opportunities.
Expanding on these strengths and facilitating strategic investment into accommodation and event space will position the Town to secure a larger slice of Ontario’s robust tourism industry. |
| Film Location Development |
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East Gwillimbury is well positioned to leverage this expanding industry. Becoming a location of choice for film and television productions creates economic opportunity for local businesses and offers a significant potential return on investment.
By ensuring bylaws and permitting are updated to support film locations and actively updating listings on the Ontario Locations Library, the Town will significantly increase the likelihood of attracting productions. |
Framework for Action Plan
The Economic Development Strategy is organized by strategic themes intended to anchor and qualify all objectives and ensuing actions. These recommendations support the stated priorities of the Town of East Gwillimbury and the desired outcomes of the strategic development process.
| Investment Readiness and Infrastructure |
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Objective 1.1 Build on the Advantage EG Marketing Platform. Objective 1.2 Initiate a Workforce Development Strategy. Objective 1.3 Leverage strategic partnerships to advance land and infrastructure development. Objective 1.4 Continue to enhance broadband infrastructure. |
| Investment Attraction |
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Objective 2.1 Focus on Primary Target Sectors. Objective 2.2 Build a foundation for investment attraction within secondary target sectors. Objective 2.3 Lead generation and nurturing. Objective 2.4 Promote priority sites. |
| Business Retention and Expansion |
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Objective 3.1 Continue to support and promote the Business Advantage Program for both existing business and prospective investors. Objective 3.2 Support business development and job creation in East Gwillimbury. Objective 3.3 Support downtown revitalization and placemaking. Objective 3.4 Engage EDAC volunteers to prioritize direct support to businesses. |
| Entrepreneurship Development |
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Objective 4.1 Facilitate access to support programming. Objective 4.2 Improve access to capital. Objective 4.3 Develop co-working and incubator space. |
| Enhanced Communications |
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Objective 5.1 Design and implement a business focused communications strategy that highlights municipal growth objectives and the availability of resources to support business expansion and success. Objective 5.2 Design and implement a resident focused communications strategy that highlights economic growth objectives, community benefits, and program successes. |
Questions?
If you have any questions about the Town's Economic Development Strategy, please don't hesitate to reach out!